I have to be honest with you. I cannot stand those new "G" commercials. I don't think that anything has ever made me want to drink Gatorade less than these new commercials.
At first, they weren't clear, and I'm sure that they were meant to be "mysterious". Ooooo. What is this new "G" thing? I am so intrigued that I must run right out and buy it. As soon as I can figure out whatever the hell it is.
Now that, in the wake of the Superbowl complete unveiling, I know what it is I am supposed to be enticed to buy, I want to buy it even less.
You cannot underestimate how much these commercials annoy me.
They are filled with insanely famous people, moderately famous people and quite a few people who I have either never seen before or they are just "Regular People" inserted into the lineup for some half-assed attempt at emphasis and inclusion.
I know that I'm not an ad exec. But I do know that I am a hyper-aware media addict and semi-compulsive consumer. I know what advertising makes me want to hop in my car and head right out to my nearest going-out-of-business electronics store to buy that new Sony TV. Because sports are shot on a Sony, so shouldn't I watch them on a Sony? (And because I am almost irresistibly drawn to do whatever Peyton Manning tells me to do.)
And those new "G" commercials don't make me thirsty. They make me nauseous.
